Collection of Data
Our site uses technologies of third-party partners such as NextRoll to help us recognize your device and understand how you use our site(s) so that we can improve our services to reflect your interests and serve you advertisements about the products and/or services that are likely to be of more interest to you. Specifically, NextRoll collects information about your activity on our site(s) to enable us to:
● measure and analyze traffic and browsing activity on our site(s);● show advertisements for our products and/or services to you on third-party sites;● measure and analyze the performance of our advertising campaigns;
Data You or the Advertiser Provide To Us
Email and CRM data from Advertisers: Some Customers provide their customer relationship data to us (e.g. name, email address, company address) or instruct us to collect clear email addresses on the Customer’s behalf using NextRoll Technology (“Customer CRM Data”) for processing as part of our Services. By doing so, we can help our Customers serve, measure and analyze interest-based ads to the end user (we may also trigger these ads by licensing RollWorks B2B Contact Data to a customer). For example, using the example we already provided above, if you gave ACME Soccer Ball Co. your email address, ACME Soccer Ball Co. may use our Services to send you a promotional email for a soccer ball you looked at but did not purchase. Similarly, if you provided your email to a software website when you downloaded a white paper, through our Services the software company may (subject to your marketing preferences) send you a follow up email providing you with more information about the software company’s products or services. We use our Customer’s CRM Data only as a processor for the purpose of assisting that particular Customer with their own advertising efforts and, in some cases, reporting performance back to the Customer's CRM system. We do not share clear email addresses belonging to one Advertiser with another Advertiser for their advertising purposes.
Hashed email addresses: If an Advertiser permits us, we collect hashed versions of the email addresses that consumers have entered on that Advertiser’s site. Hashing is a technology process that pseudonymizes (i.e. digitally scrambles) email addresses. For instance, when moc.llortxen%40tac_eht_eoj is run through a typical hashing function, it becomes the following string of digits:
We take this step to de-identify data and protect email addresses, while being able to use the unique identifier created for the purpose of recognizing you and sending your interest-based ads across different devices (computers, tablets and mobile devices) and browsers (also called “cross-device matching”). We describe cross-device matching in further detail in How We Use the Data We Collect.
Some Advertisers provide us with data about their buyers’ shopping habits, including transactional data, product codes, and check-out activity in addition to the browsing data that we collect. This data may come from their Digital Properties or other transactional data they maintain. We generally use this data to help us better target, personalize, and measure the effectiveness of advertising campaigns. Etc
Data We Receive in Our Corporate Capacity
We also collect data from our own Customers and those who visit our website(s). To learn more about how we collect and use that data, please see our Website Privacy Notice.
Data We Automatically Collect From Your Device
Unless you have opted-out or have otherwise refused to provide consent, the following is data that we collect from your device automatically:
This is technical information about the device you use to access the Advertiser's Digital Property such as your device's IP address and operating system. Additionally, in the case of mobile devices, your device type, and mobile device's unique advertising identifier (such as the Apple IDFA or Android Advertising ID) and any other unique identifier that may be assigned to the mobile device, such as an Android ID or UDID in older Apple phone models, or a non-cookie unique identifier used by Non-Cookie Technologies.
This is technical information about the browser you are using that is captured in order to serve you an ad that can be rendered on your device. An example of browser information is the technical information that identifies your browser as, for example, Chrome, Firefox, Safari etc.
Activity on Advertisers’ Digital Properties
This is data about your browsing activity on the Advertiser's website or application. For example, which pages you visited and when, what items were clicked on a page, how much time was spent on a page, whether you downloaded a white paper on a B2B website, what site or ad brought you to the Advertiser’s website, what items you placed into your online shopping cart, and what products were purchased and the price of the products purchased.
This is non-precise information related to your geography derived from your device’s IP address (e.g. laptop, desktop or mobile etc.). This does not reveal your precise geographic coordinates (i.e. your GPS latitude and longitude) - only country, state, city and zip/postal code level location data, and helps us to display ads that are relevant to your general location (for example, showing ads in French if you are located in France).
This is data about the online ads we have served (or attempted to serve) to you. For example, how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.
Data We Collect From Third Party Sources
Campaign Performance Data: This data includes information about how well our Customers’ ads and campaigns have performed, whether on our platform or on other platforms.
Attribute Data: We may collect additional information about you from other third party sources where they have the rights to share such information and we have the rights to use it, for example, demographic data or title and employer data. We use this data to better understand our Customers and to better market our Services to you.
Data from Advertising Partners
This is data that allows us to match the NextRoll cookie identifier with identifiers that may already be used by other companies in the digital advertising ecosystem that we work with (“Advertising Partners”), for example, ad exchanges or companies that sell advertising space on publishers’ websites (sometimes referred to as “supply side platforms”). Matching cookie identifiers help us deliver ads to you and recognize you across browsers and devices, and may include pseudonymous advertising identifiers (meaning identifiers that help identify your browser or device, but not you directly) which some third party advertising platforms choose to share with us. We may work with our Advertisers and Advertising Partners to synchronize their unique, pseudonymous identifiers to our own to enable us to more accurately recognize a particular unique browser or device and the advertising interests associated with it (commonly known as “ID Syncing”).
We may disclose information about you:
With a Customer: We may share data about how you have interacted with that Customer’s Digital Properties, email campaigns or its Ads. If we have collected contact data from third parties as set out in What Data We Collect (specifically in the section “Contact Data from Third Parties”) as part of the data collected pursuant to the RollWorks Services, we may share the business contact data collected from third party sources or inferred (for example, based on email naming conventions) if we think that your business or employer would be interested in that Customer’s products. In regards to RollWorks Services, we do not collect contact data about residents of European Territories from third parties.
With Our Service Providers: We contract with companies who provide services to us to support our business operations (e.g., for example, website and data hosting, fraud prevention, viewability reporting, data hygiene, marketing, and email delivery), as well as billing, collections, tech, customer and operational support.
With Our Subsidiaries and Affiliates: Our subsidiaries and corporate affiliates will only process your data for the purposes already explained in this Service Privacy Notice. Our subsidiaries are NextRoll Limited (Ireland), AdRoll Limited (UK), and NextRoll Pty Limited (Australia).
With our Advertising Partners: We also share data with our Advertising Partners, including hashed email addresses (or other pseudonymous identifiers associated with those hashes), device information, browser data, activity on Advertiser’s Digital Properties, location data, shopper data and Customer CRM Data. This enables them and us to better personalize ads to you.
In Connection with Legal Proceedings: When we are under a legal obligation to do so, for example to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of NextRoll, our Customer or any other third party.
In connection with a sale of our business: If a third party acquires some or all of our business or assets, we may disclose your information in connection with the sale (including during due diligence in preparation for the sale).
We may share data, such as hashed email derived from emails or other online identifiers collected on our site(s) with NextRoll. This allows our partners to recognize and deliver you ads across devices and browsers. To read more about the technologies used by NextRoll and their cross device capabilities please refer to NextRoll’s Privacy Notice.
We recognize how important your online privacy is to you, so we offer the following options for controlling the interest-based ads you receive and how we use your data.
Opting-out of this type of advertising will not prevent you from seeing ads, rather those ads will likely be less relevant. This is because they will not be tailored to your specific interests but will instead be based on the context of the Digital Property in which they are displayed (for example, if you are on a movie website, you may only see ads about movies) or the ads you see may be randomly generated.
How You Can Control How We Use Your Data
Web browser: You can opt-out of receiving interest-based ads served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads we serve and following the instructions provided or by clicking here. Please note that this “opt-out” function is browser-specific and relies on an “opt-out cookie”. This means if you delete your cookies or upgrade your browser after having opted out, you will need to opt-out again.
Cross Device Opt- Out: In some cases, we may link multiple browsers or devices to you. If you opt-out on a browser or device and we have additional devices or browsers linked to you, we will extend your opt-out decision to any other linked browsers and devices. Since we only link users across browsers and devices in certain conditions, there may be cases where you are still being tracked in a different browser or device we have not linked, and where we are treating you as a different user.
Mobile Device Opt-Out: To opt-out of receiving interest-based ads that are based on your behavior across different mobile applications, please follow instructions for iOS and Android devices:
● For iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting; and● For Android devices with OS 2.2 or Higher: Open your Google Settings app > Select Ads > Enable “Opt out of interest-based advertising”
Industry Opt-Out Tools and Self-Regulation
Our partners such as NextRoll may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. For this reason, you can use the following third-party tools to decline the collection and use of information for the purpose of serving you interest based advertising:
● The NAI’s opt-out platform: http://www.networkadvertising.org/choices/
● The EDAA’s opt-out platform http://www.youronlinechoices.com/
● The DAA’s opt-out platform: http://optout.aboutads.info/?c=2&lang=EN
Information For California Residents Only